Build & Price Toyota

Role: UX Designer Project: Toyota Configurator Redesigned the Toyota configurator, which freed the user to an a la carte system that allowed the user to build and customize the car they wanted, with seamless connection to dealers and inventory lists near them.

I was the lead UX designer on the configurator project and led a team of freelance ux designers. I also was the strategist and ux consult for the visual designers.

Created wireframes, strategy decks, competitive analysis, business and feature requirement documents, and annotations for development.

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